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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 10.4
What's New
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scholarly insight
Struggling to Navigate Global Trade? Rely on the Power of Marketing
This Journal of Marketing study shows how firms can address import pressures through marketing leadership, strategic differentiation, and robust customer relationships.
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Scholarly Insight
Addressing Consumer Well-Being in "Immersive Services" like Healthcare, Education, and Hospitality
A Journal of Marketing study shows how immersive services that embrace consumer agency benefit from stronger, more loyal customer relationships.
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SCholarly insight
An Innovative New Tool Draws on Emojis to Improve Consumer Sentiment Analysis
This Journal of Marketing study introduces “NADE” (Natural Affect DEtection), which leverages the power of emojis to give companies unprecedented insight into consumer emotions.
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Editorial Leadership
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Marketing Insights from AMA Fellows
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Article
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
Journal of Marketing Research-Driven Apps
Research-Driven App
Writing Clarity Calculator
This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.
Research-Driven App
Market Structure Map
This tool provides an interactive visualization of market structure among brands.
Research-Driven App
Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India
This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
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Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 5.0
Scimago journal ranking: 6.321
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Scholarly Insight
Linked for Success: How Board Interlocks Influence Marketing Power
This Journal of Marketing Research study shows how governance structures are powerful levers that can strengthen or diminish marketing’s strategic voice in a firm.
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Scholarly Insight
Referral Contagion: Capturing the Full ROI of Referral Programs
A Journal of Marketing Research study shows that referred customers go on to make between 31% and 57% more referrals than those acquired through other channels, revealing a simple way for marketers to attract more referrals overall.
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research Insight
Didn’t "Have" Time or Didn’t "Make" Time? Using the Right Language to Boost Consumer Motivation
This Journal of Marketing Research study shows that a simple linguistic shift—from “I didn’t have time” to “I didn’t make time”—can significantly increase motivation to reengage after failure.
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IMPACT at jmr
From Pixels to Market Outcomes: A Framework for Image Analytics in Marketing
This article offers a practical framework for making sense of visual content in digital marketing. It shows how images can be analyzed at three levels: basic visual properties, content elements, and higher-level perceptions.
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- “How I Wrote This” Podcast
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 4.7
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REsearch dialogue
Inclusive Design
Journal of Public Policy & Marketing recently featured a research dialogue on the topic of disability, accessibility, and marketplace inclusion, with a focus on inclusive design—along with a teaching resource from University of Houston professor Vanessa Patrick.
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research Insight
How Ridesharing Affects Alcohol Consumption and Drunk Driving
Researchers In a Journal of Public Policy & Marketing examined a large dataset of alcohol sales across several cities, finding that when ridesharing enters a market, alcohol sales at restaurants and bars increase by 10.1%.
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research Insight
How Simple Living Helps Consumers Weather Crises
A Journal of Public Policy & Marketing study finds that people who intentionally embraced simpler, less consumption-driven lifestyles before the Covid crisis were more resilient during it.
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Awards
2026 Thomas C. Kinnear/Journal of Public Policy & Marketing Award
T.J. Weber, Jeff Joireman, David Sprott, and Chris Hydock are the 2026 Kinnear Award winners for their JPP&M article, “Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization.”
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Research Curations
- Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
- JPP&M Articles on Political Activity, Marketing, and Public Policy
- A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
- What Exactly Is Marketing and Public Policy?
- A Curation on Pharmaceutical Marketing and Agenda for Future Research
JPP&M Videos
Special Issues
- Generative AI: Promises and Perils
- Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
- TCR Impact
- Meta-Analyses and Systematic Reviews in Marketing and Public Policy
- Marketing to Prevent Radicalization
- Pharmaceuticals, Marketing, and Society
- The COVID-19 Pandemic through the Lens of Marketing and Public Policy
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 4.2
Five-year impact factor: 5.7
Citescore: 9.9
Recommended Reading
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Research Insight
What Do International Consumers Think of AI-Translated Videos?
While AI translation offers efficiency and scalability, a question remains: how do consumers perceive AI-translated videos compared to those produced by humans? This Journal of International Marketing study explores.
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research insight
Is Product "Coolness" the Same Everywhere?
According to this Journal of International Marketing study, what makes a product cool is defined differently across cultures.
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Special Issue
Brands and Branding in an International Context
This Journal of International Marketing Special Issue takes a fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.
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JIM Insight Papers
Insight Papers are shorter manuscripts (under 4,000 words, including all components of the submission) designed for a faster peer review process compared with typical research articles. These papers focus on insights that would benefit from rapid dissemination or serve as a meaningful extension of an already-published article, providing additional contextual confirmation or disconfirmation.
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Special Issues
- Brands and Branding in an International Context
- Theory and Practice in Global Marketing (TPGM)
- Customer Engagement in International Markets
- Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
- Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 7.8
Recommended Reading
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Research Insight
Think Twice Before Marketing AI as "Better than Humans"
This Journal of Interactive Marketing study shows how companies should frame AI to avoid alienating certain consumers.
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Research Insight
Ad Retargeting is Overrated
Contrary to industry beliefs and platform-reported metrics, a Journal of Interactive Marketing study reveals that prospecting ads consistently outperform retargeting ads.
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Research Insight
Patients Trust AI More When the News Is Bad
Across five studies, a Journal of Interactive Marketing study finds a surprising pattern: people are less willing to follow AI recommendations when the diagnosis is good news.
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Award-Winning Research
German Zenetti and Koen Pauwels Win 2024 Journal of Interactive Marketing Best Paper Award
The winners of the 2024 Best Paper Award are German Zenetti and Koen Pauwels for their article, “Amplifying Off-Site Purchases with On-Site Retail Media Advertising.” Click here to learn more about the winning article and finalists.
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